“AFTA Thought have delivered a number of My Future Today training events in conjunction with League Football Education and Dame Kelly Homes Trust.
These events were developed for football apprentices to promote personal development to become a well-rounded person and player. The apprentices found themselves emotionally connected to the training material which meant that strong messages and key training points hit home. The MFT (My Future Today) project was delivered across the country to every Football League club, working with their apprentices at a time when personal development is hugely important. We have worked with AFTA Thought to help develop interactive training scenarios that are both powerful and relevant to the football apprentices. Their input has been invaluable and the feedback from the young players has been very positive”
Dan Jolley, Project Manager, League Football Education